Your Business Needs a Marketing Leader. Not Another Marketing Vendor.
What is a Fractional CMO?
A Chief Marketing Officer (CMO) is responsible for overseeing a company’s entire marketing operation.
But not every business needs — or can afford — a full-time executive.
That’s where we come in.
A Fractional CMO gives your business access to experienced marketing leadership on a part-time, ongoing basis. Instead of juggling multiple marketing vendors and wondering whether your efforts are paying off, you have one strategic partner overseeing the bigger picture.
Think of us as your outsourced marketing department’s leadership team.
Sound familiar?
You’re spending money on marketing but aren’t sure what’s actually working.
You have multiple vendors, but nobody coordinating the overall strategy.
Your marketing feels reactive instead of intentional.
You’re struggling to generate consistent, qualified leads.
You know your business needs better marketing, but don’t know where to start.
You’re too busy running your business to manage all the moving pieces.
You don’t necessarily need more marketing activity. You need better marketing leadership.
Marketing Strategy & Planning
A comprehensive marketing strategy aligned with your business objectives, audience, competitive landscape, and growth goals.
Digital Marketing Oversight
From SEO and paid advertising to websites, social media, email marketing, and AI search visibility, we oversee your digital ecosystem.
Lead Generation & Growth
Identify opportunities to attract customers, improve conversion rates, strengthen sales funnels, and generate more qualified leads.
Reporting & Accountability
Clear performance reporting, regular strategic meetings, and ongoing adjustments based on what’s working.
Here’s where Burgess+ is different.
Some fractional CMOs provide recommendations and leave the implementation to someone else.
We can do more.
Our team brings both strategic leadership and hands-on digital marketing capabilities. When opportunities are identified, we can help execute the strategy through our existing marketing services or coordinate the right specialists.
One strategic partner. A coordinated marketing approach.
Is Fractional CMO right for your business?
Our services are designed for established and growing businesses that:
Have outgrown their current marketing approach.
Need experienced marketing leadership.
Have internal marketing employees or multiple outside vendors.
Want better accountability for marketing investments.
Aren’t ready to hire a full-time marketing executive.
Whether you’re a growing service business, professional services firm, real estate company, or established regional business, we can help bring clarity and direction to your marketing.
Ready to talk?
Learn all about our Fractional CMO service with a free call today.